Business Models for the Data Economy



Download free course Business Models for the Data Economy, pdf file on 21 pages by by Q Ethan McCallum, Ken Gleason.
You're sitting on a pile of interesting data. How do you transform that into money? It's easy to focus on the contents of the data itself, and to succumb to the (rather unimaginative) idea of simply collecting and reselling it in raw form. While that's certainly profitable right now, you'd do well to explore other opportunities if you expect to be in the data business long-term.

In this paper, we'll share a framework we developed around monetizing data. We'll show you how to think beyond pure collection and storage, to move up the value chain and consider longer-term opportunities.

Table of contents

  • Collect/Supply
  • Store/Host
  • Filter/Refine
  • Enhance/Enrich
  • Simplify Access
  • Analyze
  • Obscure
  • Consult/Advise
  • Considerations
Pages : 21
Size : 9.2 MB
File type : PDF
Downloads: 57
Created: 2022-02-01
License: CC BY
Author(s): by Q Ethan McCallum, Ken Gleason
Business Models for the Data Economy

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