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The Art of SEO

The Art of SEO


Download free course The Art of SEO, pdf file on 141 pages by Jessie Stricchiola, Stephan Spencer, Eric Enge.
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

- Comprehend SEO's many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google's Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry

Table of contents

  • Search: Reflecting Consciousness and Connecting Commerce
  • Search Engine Basics
  • SEO Planning: Customizing Your Strategy
  • SEO Implementation: First Stages
  • Keyword Research
  • Developing an SEO-Friendly Website
  • Content Marketing
  • How Social Media and User Data Play a Role in Search Results and Rankings
  • Panda, Penguin, and Penalties
  • Mobile, Local, and Vertical SEO
  • Tracking Results and Measuring Success
  • Domain Changes, Redesigns, and Troubleshooting
  • SEO Education and Research
  • SEO Support: In-House, External, or Both?
  • An Evolving Art Form: The Future of SEO

Pages : 141
File type : PDF
Downloads: 8
Submitted On: 2022-02-03
License: Open Publication License
Author(s): Jessie Stricchiola, Stephan Spencer, Eric Enge

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