The Art of SEO
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEO's many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google's Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Table of contents
- Search: Reflecting Consciousness and Connecting Commerce
- Search Engine Basics
- SEO Planning: Customizing Your Strategy
- SEO Implementation: First Stages
- Keyword Research
- Developing an SEO-Friendly Website
- Content Marketing
- How Social Media and User Data Play a Role in Search Results and Rankings
- Panda, Penguin, and Penalties
- Mobile, Local, and Vertical SEO
- Tracking Results and Measuring Success
- Domain Changes, Redesigns, and Troubleshooting
- SEO Education and Research
- SEO Support: In-House, External, or Both?
- An Evolving Art Form: The Future of SEO
|File type :|
|License:||Open Publication License|
|Author(s):||Jessie Stricchiola, Stephan Spencer, Eric Enge|
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