Business Models for the Data Economy

Download free course Business Models for the Data Economy, pdf file on 21 pages by by Q Ethan McCallum, Ken Gleason.

You're sitting on a pile of interesting data. How do you transform that into money? It's easy to focus on the contents of the data itself, and to succumb to the (rather unimaginative) idea of simply collecting and reselling it in raw form. While that's certainly profitable right now, you'd do well to explore other opportunities if you expect to be in the data business long-term.

In this paper, we'll share a framework we developed around monetizing data. We'll show you how to think beyond pure collection and storage, to move up the value chain and consider longer-term opportunities.

Table of contents

Collect/Supply
Store/Host
Filter/Refine
Enhance/Enrich
Simplify Access
Analyze
Obscure
Consult/Advise
Considerations

Pages :	21
Size :	9.2 MB
Downloads:	74
Created:	2022-02-01
License:	CC BY
Author(s):	by Q Ethan McCallum, Ken Gleason

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